It's Nice That.
There’s great anecdote in Rick Poynor’s introduction to Think In Colour a celebration of Belgian graphic designer Hugo Puttaert and his Visionandfactory studio. In 2010 Hugo was commissioned to produce a poster for a contemporary art exhibition in Aalst but the clients eventually decided they didn’t like it and rejected it. No matter; Hugo paid for it to be printed himself and then had it flyposted across the city on the eve of the show. “Those who believe in the medium’s potential ,” Rick notes shrewdly, “have no alternative but to keep publishing.” By Rob Alderson, Monday 14 April 2014.